Social media management for estate agents
We plan, film, edit and publish your Instagram, TikTok and LinkedIn. Property-specialist content that keeps your agency front of mind in your patch, and turns attention into enquiries.
Free · 3 working days · Yours to keep
See exactly what we'd post to grow your agency's brand on Instagram, TikTok and LinkedIn. Already posting? We'll show you what we'd fix first.
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The bit that matters
Anyone can put a property carousel on Instagram. Social either wins you valuations or just eats your evenings. The difference is whether your feed builds trust with the homeowners in your patch, and stays consistent long enough for that trust to compound.
Agency accounts usually start strong, then go quiet the moment the market gets busy, because listings will always come first. We plan, film and publish week in, week out, so your feed never depends on your spare time.
Phone photos of listings won't stop anyone scrolling. We produce professional Reels, local market updates and face-to-camera video, made separately for Instagram, TikTok and LinkedIn rather than copied across all three.
Followers are not the goal. Being the name homeowners already know and trust when they decide to sell is. We build content around valuations, instructions and enquiries, and report on it in those terms.
What we run
No juggling a videographer, a copywriter and a scheduling tool. We plan the strategy, shoot the content, run the platforms and report the numbers, so the buck stops with us.
Reels, carousels, stories and photography that showcase your properties, your local knowledge and your team, built to make your agency the first choice in your area.
Short-form video that reaches homeowners and buyers long before they ring an agent: area guides, market myth-busting and behind-the-scenes clips that put a face to your agency.
Professional content that builds credibility with developers, investors, landlords and commercial clients: your market expertise, company milestones and opinion pieces, written and published for you.
Ryan, our property videographer (years on Netflix productions, including Bridgerton) films at your office and properties: walkthroughs, agent pieces, lifestyle and behind-the-scenes, edited for every platform.
Case study
Druce
Druce has trusted us with its Instagram for more than two years: strategy, filming, editing, captions and publishing, end to end. A consistent calendar of premium property showcases, educational content and lifestyle pieces has turned the account into a genuine shop window for the agency.
The result: followers up over 190%, 759,000 accounts reached in a single 90-day period, and a partnership still growing after more than two years.
Get your free growth planHow it works
Six steps. You'll know exactly where we are at every point, and what's coming next.
We get under the skin of your agency, your patch and your goals, then analyse your audience and competitors and build a bespoke strategy that sounds like you rather than a template.
A structured calendar every month across Instagram, TikTok and LinkedIn: educational content, property showcases, market updates, team stories and community posts, all planned before it's needed.
We come to you. Property walkthroughs, agent introductions, lifestyle and behind-the-scenes footage, captured at your office, developments and featured properties. The result is a constant stream of premium content.
Every Reel edited, graphics designed, captions written and hashtags optimised. Content is tailored to each platform rather than posted identically everywhere, then published for you.
We track engagement, reach, watch time, saves, shares and follower growth, find what resonates in your market, and refine the strategy while it runs.
A plain-English report every month: how you grew, which content performed best and exactly what we're doing next, so your social keeps earning its keep.
The team on your account
Cass Founder
Spent five years inside London estate agencies before founding Crimson Social. She knows how instructions are actually won.
Anushka Senior social media manager
Four-plus years in social content and campaigns, with a Master's in Content Creation.
Ryan Videographer
Has filmed on Netflix productions including Bridgerton. Now he shoots estate agents.
The offer
Give us your agency name and we'll do the research. We'll review your social media, your website, your local market and the agents you're up against, then show you how we'd approach social media for your business.
That's it.
No catch
Your accounts and your audience are always yours, and everything we create stays licensed to you, even if we part ways.
Every post, Reel and caption is signed off by you before it's published. Your name stays in your hands.
A few months to build momentum, then rolling monthly. We'd rather earn the renewal than enforce a contract.
Followers, reach, engagement and your best-performing content, in plain English every month, plus what we're changing next.
“Crimson Social have been handling all of our social media since November 2023 and we couldn't be happier! Cass and her team are very professional and super responsive. They always go the extra mile to create the best content. I would definitely recommend Crimson to anyone looking to grow their social media presence.”
Chris HoganDirector · Chant
“Big thanks to Cass and the team for the consistently high standard on our Instagram and Facebook presence. Their paid ads work has been exceptional too! Strategic, efficient, and fully managed end-to-end. Highly recommended.”
Pei LiMarketing Manager · Druce
“Cass & Anushka have been superb — they helped me set up my social media profiles and guided me through the initial steps, even when I didn't have a clue. They were very patient with me until the training wheels managed to come off!”
Mark Goodeve-DockerIndependent Agent · eXp
Questions
A few hours a month. The shoot day does the heavy lifting: one visit captures weeks of content, and after that we plan, edit, caption and publish everything. Your side is a quick approval before anything goes live, plus the local knowledge only you have.
It's the most effective thing you can do. People buy from people, and agents who front their own content build trust faster. But it isn't compulsory. Property walkthroughs, area guides and market updates all work without a presenter, and plenty of clients start there and step in front of the camera once they've seen the numbers.
For most agencies, Instagram, TikTok and LinkedIn are the strongest combination: Instagram for local brand and engagement, TikTok for reach, LinkedIn for credibility with developers, investors and landlords. The right mix depends on your audience and goals, and your growth plan recommends one with the reasons attached.
Organic growth is a long-term play, and anyone promising a set number of instructions by week two is guessing. Most agencies see meaningful improvement in engagement, reach and follower growth within the first few months. Brand awareness compounds from there, and the enquiries follow.
Packages depend on your goals, your platforms, how often we post and how much filming is involved, so there's no one-size-fits-all price list. Your growth plan comes with a specific recommendation for your agency. If the honest answer is that you don't need us yet, we'll say that instead.
We're based in London (EC2A) and work with agents and developers across the UK. Shoot days are straightforward within the M25 and easily arranged elsewhere. We build travel into the plan so there are no surprises.
Especially then. You get an independent second opinion on your content and your growth, in plain English, with nothing to sign. Plenty of people take the plan, hand it to their current provider or in-house team and never speak to us again. That's genuinely fine.
You get an email confirmation straight away, and your written growth plan lands within three working days, with a booking link if you'd like to talk it through. If not, you'll hear nothing beyond a single follow-up. Your details are used only to prepare and deliver the plan. We don't sell or share data, and you can ask us to delete everything at any time. Full detail is in our privacy policy.
Last thing
Forty seconds now, your growth plan within three working days. If the honest answer is that you don't need us yet, we'll tell you that too.
Speak to
Cass — Founder. She spent five years inside London estate agencies before founding Crimson Social, and knows how instructions are actually won. Enquiries reach her directly.
