Social media management for estate agents
We plan, film, edit and publish your Instagram, TikTok and LinkedIn. Property-specialist content that keeps your agency front of mind in your patch, and turns attention into enquiries.
Property marketing advice · No hard sell
Thinking about social media for your agency? Speak to Cass about what you're looking to achieve and how we can help.
Mon–Fri, 9am–6pm. If she's on another call, leave a message and she'll ring you back.
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She'll call the number you gave. If she can't reach you, she'll text or email to arrange a time.
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The bit that matters
Anyone can put a property carousel on Instagram. Social either wins you valuations or just eats your evenings. The difference is whether your feed builds trust with the homeowners in your patch, and stays consistent long enough for that trust to compound.
Agency accounts usually start strong, then go quiet the moment the market gets busy, because listings will always come first. We plan, film and publish week in, week out, so your feed never depends on your spare time.
Phone photos of listings won't stop anyone scrolling. We produce professional Reels, local market updates and face-to-camera video, made separately for Instagram, TikTok and LinkedIn rather than copied across all three.
Followers are not the goal. Being the name homeowners already know and trust when they decide to sell is. We build content around valuations, instructions and enquiries, and report on it in those terms, as well as reach and engagement.
What we run
No juggling a videographer, a copywriter and a scheduling tool. One social media agency plans the strategy, shoots the content, runs the platforms and reports the numbers, so the buck stops with us.
Reels, carousels, Stories and photography that showcase your properties, your local knowledge and your team, built to make your agency the first choice in your area.
Short-form video that reaches homeowners and buyers long before they ring an agent: area guides, market myth-busting and behind-the-scenes clips that put a face to your agency.
Professional content that builds credibility with developers, investors, landlords and commercial clients: your market expertise, company milestones and opinion pieces, written and published for you.
Ryan, our property videographer, films at your office and properties: walkthroughs, agent pieces, lifestyle and behind-the-scenes, edited for every platform.
Case study
Druce
Druce has trusted us with its Instagram for more than two years: strategy, filming, editing, captions and publishing, end to end. A consistent calendar of premium property showcases, educational content and lifestyle pieces has turned the account into a genuine shop window for the agency.
The result: followers up over 190%, 759,000 accounts reached in a single 90-day period, and a partnership still growing after more than two years.
Talk to Cass about your patchHow it works
Six steps. You'll know exactly where we are at every point, and what's coming next.
Fifteen minutes with Cass on your agency, your patch and your goals. If social media makes sense for you and you want to go ahead, we start by analysing your audience and competitors and building a strategy around your agency, not a template.
A structured calendar every month across Instagram, TikTok and LinkedIn: educational content, property showcases, market updates, team stories and community posts, all planned before it's needed.
We come to you. Property walkthroughs, agent introductions, lifestyle and behind-the-scenes footage, captured at your office, developments and featured properties. The result is a constant stream of premium content.
Every Reel edited, graphics designed, captions written and hashtags optimised. Content is tailored to each platform rather than posted identically everywhere, then published for you.
We track engagement, reach, watch time, saves, shares and follower growth, find what resonates in your market, and refine the strategy while it runs.
A plain-English report every month: how you grew, which content performed best and exactly what we're doing next, so your social keeps earning its keep.
The team on your account
Cass Founder
Spent five years inside London estate agencies before founding Crimson Social. She knows how instructions are actually won.
Anushka Senior social media manager
Four-plus years in social content and campaigns, with a Master's in Content Creation.
Ryan Videographer
Has filmed on Netflix productions including Bridgerton. Now he shoots estate agents.
The first call
No slides and no template. Cass spent five years inside London estate agencies, so the questions are about your patch, your audience and what you want social media to do for your business.
That's it.
Your investment
For UK estate agents, developers and property brands. No preparation and no account access needed. If we're not the right fit, Cass will say so.
Or call 07415 498670 · Mon–Fri, 9am–6pm
No catch
Your accounts and your audience are always yours, and everything we create stays licensed to you, even if we part ways.
Every post, Reel and caption is signed off by you before it's published. Your name stays in your hands.
A few months to build momentum, then rolling monthly. We'd rather earn the renewal than enforce a contract.
Followers, reach, engagement and your best-performing content, in plain English every month, plus what we're changing next.
“Crimson Social have been handling all of our social media since November 2023 and we couldn't be happier! Cass and her team are very professional and super responsive. They always go the extra mile to create the best content. I would definitely recommend Crimson to anyone looking to grow their social media presence.”
Chris HoganDirector · Chant
“Big thanks to Cass and the team for the consistently high standard on our Instagram and Facebook presence. Their paid ads work has been exceptional too! Strategic, efficient, and fully managed end-to-end. Highly recommended.”
Pei LiMarketing Manager · Druce
“Cass & Anushka have been superb — they helped me set up my social media profiles and guided me through the initial steps, even when I didn't have a clue. They were very patient with me until the training wheels managed to come off!”
Mark Goodeve-DockerIndependent Agent · eXp
Questions
A few hours a month. The shoot day does the heavy lifting: one visit captures weeks of content, and after that we plan, edit, caption and publish everything. Your side is a quick approval before anything goes live, plus the local knowledge only you have.
In our experience it's the most effective thing you can do. People buy from people, and agents who front their own content build trust faster. But it isn't compulsory. Property walkthroughs, area guides and market updates all work without a presenter, and plenty of clients start there and step in front of the camera once they've seen the numbers.
For most agencies, Instagram, TikTok and LinkedIn are the strongest combination: Instagram for local brand and engagement, TikTok for reach, LinkedIn for credibility with developers, investors and landlords. The right mix depends on your audience and goals, and that's the first thing Cass will talk through with you.
Organic growth is a long-term play, and anyone promising a set number of instructions by week two is guessing. Most of our clients see meaningful improvement in engagement, reach and follower growth within the first few months. Brand awareness compounds from there, and enquiries tend to follow.
Packages depend on your goals, your platforms, how often we post and how much filming is involved, so there's no one-size-fits-all price list. Cass will give you a specific recommendation for your agency on the call. If you don't need us yet, she'll say so.
We're based in London (EC2A) and work with agents and developers across the UK. Shoot days are straightforward within the M25 and easily arranged elsewhere. We build travel into the quote so there are no surprises.
Estate agent social media is the core of what we do. We also run accounts for lettings agents, developers and other real estate businesses that sell or let property. If you're not sure you fit, ask Cass on the call and she'll tell you straight.
Especially then. You get an independent second opinion on your content and your growth, in plain English, with no obligation. You're welcome to take what you hear to your current provider or in-house team. That's genuinely fine.
No. It's the first conversation we'd have with any new client. Cass asks about your agency, your patch and what you want social media to do for you, and tells you honestly whether it makes sense for you yet. There's nothing to sign at the end of it.
If you call in office hours, Cass answers; if she's on another call, she rings you back. If you request a call back, she calls the number you gave within one working day. The call takes about fifteen minutes. If you want to take it further, Cass sets out the next step by email. If not, you'll hear nothing beyond a single follow-up.
Use the 'Send a message' tab at the top of this page, or email cass@crimsonsocial.com. Cass reads every message herself and replies within one working day. If a call would answer it faster, she'll suggest one.
Your details are used only to call or reply to you about your enquiry, and to measure which of our adverts work. We don't sell your data, and we only share it with the tools we use to run and measure our advertising. You can ask us to delete your details at any time by replying to any email or text. Full detail is in our privacy policy.
Last thing
Call about your patch and what you want social media to do for your agency. If the honest answer is that you don't need us yet, she'll tell you that too, and won't chase you.
Prefer to write? Send Cass a message.
Speak to
Cass — Founder. She spent five years inside London estate agencies before founding Crimson Social, and knows how instructions are actually won. Enquiries reach her directly.
